Website development that brings enquiries
We build websites as a sales tool, not as a digital business card. Every project starts with the question of what a visitor needs to understand and decide, and only then do we talk about design, technology and colours.
What it is and which problem it solves
For us website development covers the whole path from a business goal to a published site that works every day. That means structure, copy, design, technical execution, search engine foundations and measurement. When one of those parts is missing, the site usually looks modern but delivers neither enquiries nor a clear reason to work with this particular company.
The problem we solve most often looks like this: the company invests in ads and content, people visit the site, and nothing happens. The reason is rarely one button or one colour. The reason is that the site was built around internal company logic instead of the visitor's questions. A person is looking for an answer to whether you solve their exact situation, roughly what it costs and what happens after they write. If those three answers are not easy to find, the visitor leaves.
The second common problem is technical. A slow site, messy headings, duplicated descriptions, a weak mobile version and analytics that were never installed. All of it costs visibility in search and makes an honest conversation about marketing return impossible. We fix these things inside the project instead of leaving them as separate work for later.
Who it is for
This service fits companies where the website is part of the sales process rather than a formality. In Latvia those are usually service companies, manufacturers working with business clients, and brands preparing for more serious advertising investment.
- Companies whose current site is more than five years old and no longer reflects what the business does today
- New brands that need a first site with clear structure and room to grow
- Companies about to start Google or Meta ads who do not want to pay for visits that lead nowhere
- Teams that need a site they can update themselves without a developer for every change
What is included
Every project uses the same foundation. The scope changes with the chosen tier, but none of these parts is skipped entirely.
- Initial research: audience, competitors, existing data and one concrete goal for the site
- Structure and user journey: a map of sections, one goal per page and the transitions between them
- Copywriting or a rewrite of existing text so it answers the visitor's questions
- Design based on your brand style, equally readable on a phone and on a desktop
- Technical build with fast loading, a clean heading hierarchy and accessibility basics
- SEO foundations: titles, descriptions, canonical URLs, structured data and a sitemap
- Analytics and event tracking so you know where enquiries come from
- Handover to your team: a short training session and instructions for making changes
What to expect from the result
We judge a website by three things: how many people reach the enquiry form, how many of them complete it and how good those enquiries are. Beauty and visit counts are consequences, not goals. So at the start of the project we agree on the number that tells us both the work succeeded.
In practice that means nothing is left to chance after launch. We look at where people stop, where they scroll to the end and where they leave. When a service page gets visits but nobody writes, the problem is usually the copy or the next step rather than the design. Those things take hours to fix once they are noticed.
In the long run the website is the only channel a company fully owns. Social reach changes and ad prices rise, but a site with well organised content keeps working every day. That is why we treat it as an investment you top up every quarter rather than a project that ends on launch day.
How we work
- 01
Conversation and goal setting
In one conversation we define what the site has to achieve, who the visitor is and how we will measure results. Without this step everything else is guesswork.
- 02
Structure and content
We map the sections and prepare the copy. Content is approved before design, because design is a way to present content, not the other way around.
- 03
Design
We start with the key pages, show the mobile view in the first presentation and work in two rounds of revisions so the process does not drag on for months.
- 04
Build and SEO foundations
We build the site and sort out speed, headings, structured data and redirects from old URLs where they exist.
- 05
Testing and launch
We check forms, devices, browsers and tracking. Then we publish and connect analytics with concrete events.
- 06
Maintenance and improvement
A month later we review the data and fix the places where people drop off. A website is not a finished product, it is a system you keep improving.
Three tiers
We work in three tiers so the scope matches your situation. These are real starting prices that we work with. We name the exact amount in an estimate after the first conversation, and it changes only if the scope changes, and only after written agreement.
Starter
from 800 EUR + VAT
2 to 3 weeks
A compact site with clear structure and one main goal. Suited to new brands and companies that need a tidy presence quickly, with the technical foundations done properly.
Growth
from 2 000 EUR + VAT
4 to 6 weeks
A full company site with separate service pages, prepared copy, SEO foundations and measurement. Chosen by companies that are also planning advertising and content work.
Advanced
from 3 500 EUR + VAT
from 8 weeks
More complex projects: several languages, integrations with other systems, custom modules and a long term improvement plan after launch.
Common mistakes we see
- One long home page holding the entire company, so no answer is quick to find
- Copy that talks about the company instead of the client's situation and result
- An unclear next step, with no explanation of what happens after the form is sent
- Uncompressed images that make the site take several seconds to load on a phone
- Analytics installed as a formality, without events, so results cannot be measured
- All services on a single page, even though each has its own audience and search intent
Frequently asked questions
- How long does a website take?
- A compact site usually takes three to four weeks, a full company site six to ten weeks. The biggest time factor is almost always content, so we start collecting text and images in the first week.
- Will I be able to make changes myself?
- Yes. We hand the site over with a short training session so your team can add sections, articles and images without involving us in daily work.
- Will a new site damage our current search positions?
- Done properly, positions usually improve. We keep existing URLs or set permanent redirects, carry the content over and monitor indexing after launch.
- Do you work with companies outside Riga?
- Yes. Most of the work is remote, so location is not an obstacle. We work with clients across Latvia and the Baltics.
Need a site that works?
Write a few sentences about what your company does and what you want to achieve. We reply with a concrete proposal and timeline.
Write to hello@polaroaks.com