Social media marketing and video content
We create content that makes people stop and remember the company. Not for the sake of post count, but because every video and every visual is part of one story about what the company does better than others.
What it is and which problem it solves
Social media marketing is steady work with content that builds recognition and trust long before a person is ready to buy. It covers strategy, filming, editing, visuals, copy, publishing and communication with the audience. The result is not follower count, it is the sentence that starts appearing in your enquiries: we have been seeing you for a while.
The problem we hear in almost every first conversation is that the company posts regularly and nothing changes. There are usually two reasons. First, the content talks about the company instead of answering the audience's questions. Second, every post looks and sounds different, so nothing sticks. A person can see ten of your videos and still not remember the company name.
The third problem is production rhythm. Content made whenever there is a free moment always loses to content made to a plan. We work with filming days that produce material for several weeks ahead, so the rhythm survives holidays and busy periods.
Who it is for
This service is for companies that want to be visible in their field and are willing to show how they work. It performs best where there is something to show: a service, a process, a space, a team or a product.
- Companies that post irregularly and need a clear plan and a consistent style
- Brands preparing for a new product or season who need content with a purpose
- Teams that have ideas but no time for filming and editing
- Companies already investing in ads that need stronger material to support them
What is included
- Content strategy: audience, key messages and content directions for the coming months
- A content calendar with concrete topics, formats and a publishing rhythm
- Filming days with direction on site, lighting and sound
- Vertical video editing with captions, titles and one visual language
- Static visuals and carousels that continue the same style
- Copywriting in Latvian and English
- Publishing, comment and message monitoring, community care
- A monthly report with conclusions and the plan for the next month
What to expect from the result
Social media rarely produces an immediate purchase, and that is not its job. Its job is to make sure that when a need appears, your company is the first one remembered. So we measure completed views, saves, profile visits and direct messages rather than follower count alone.
In the first months the main task is to find out which content directions actually work for your audience. Usually two out of five ideas carry most of the result. Once that is clear, production becomes simpler and cheaper, because we stop making everything and go deeper into what has already proven itself.
Content works even better as part of the wider system. A video that performs organically is almost always a good basis for an ad, and one visual language makes every next encounter recognisable. That is why we often combine content work with design and ads management.
How we work
- 01
Initial research
We review the existing accounts, competitors and data on what has already worked. We define three to five content directions that everything is built around.
- 02
Content plan
We prepare a calendar a month ahead with topics, formats and goals. You approve the plan rather than every single idea separately.
- 03
Filming day
In one day we shoot material for several weeks. We send a preparation checklist in advance so the day is productive.
- 04
Editing and approval
We prepare the videos and visuals, collect feedback in one round and lock the final versions.
- 05
Publishing and community
We publish to plan, follow comments and messages and pay attention to what starts conversations, not just to view counts.
- 06
Analysis
Every month we look at which formats drive completed views and profile visits, and shift time and budget towards them.
Three tiers
We offer three levels of cooperation depending on the volume of content and how much of the management sits with us.
Presence
from 800 EUR + VAT per month
A stable presence with a steady rhythm: a basic content plan, a modest volume of video and visuals per month and one consistent style. Suited to companies putting their accounts in order.
Growth
from 1 500 EUR + VAT per month
A larger content volume, regular filming days, active community care and monthly analysis. Chosen by companies that want to grow visibility in a specific market.
Authority
from 3 000 EUR + VAT per month
A full content system: several formats, creator collaborations, material for ads and planning a quarter ahead, so the company becomes a reference point in its field.
- The minimum cooperation term is three months. The first month goes into setup, and an account that posts for a month and then stops loses more than an account that posts consistently.
- Filming outside Riga, props and paid actors are agreed separately.
- Advertising budget is not included.
Common mistakes we see
- Publishing without a plan, when content is made only in spare moments
- Every video in a different style, so the brand never sticks
- Empty first three seconds, even though they decide whether the video is watched at all
- Talking about company achievements instead of the client's benefit
- Measuring follower count while ignoring completed views and profile visits
- Ad creatives built separately from organic content, speaking in a different voice
Frequently asked questions
- Do I have to appear on camera myself?
- Not necessarily, but people from the company almost always work better than anonymous content. When that is not possible we build content around the process, the product and the results.
- How often should we publish?
- Rhythm you can sustain matters more than frequency. Three good videos a week for months beat ten videos in one week followed by a two month silence.
- When will we see results?
- The first changes in views usually appear within the first month, while the effect on enquiries typically becomes visible after three to six months of steady work.
- Can you work with our existing team?
- Yes. We often take on strategy and video production while your team publishes and answers messages. We agree the split in the first conversation.
Want content with a plan?
Tell us where your company stands on social media today and what you want to achieve. We will send a proposal with rhythm and volume.
Write to hello@polaroaks.com