Notes from the Polaroaks team on marketing systems, analytics and the tools we build.
We got tired of losing an hour every Monday to CSV exports and mismatched conversion numbers, so we built our own tool. It turned into a product.
Read the article: Introducing MarkFlow: The Marketing Analytics Platform We Built for Agencies
Most companies measure what is easy to measure, not what changes decisions. Three metrics that actually show whether the budget pays off.
Read the article: Marketing analytics: how to know whether your money is working
Recognition comes from repetition. How to build a simple brand system that works even when no designer is around.
Read the article: Brand design and consistency: why it affects sales
Google captures demand that already exists. Meta creates it. How to choose your first platform and what budget is realistic in Latvia.
Read the article: Google and Meta ads: which to start with and on what budget
Short video has become the main format. How to film it in one day a month and keep the rhythm for six months without burning out.
Read the article: Social media content: why video wins and how much you actually need
SEO is three layers: can Google even see your page, does your content answer real questions, and does anyone else trust you.
Read the article: SEO basics for companies: where to start if you know nothing
Most company websites look good but do not sell. Six principles that turn a website into a working tool.
Read the article: Your website as a marketing tool, not a business card